Wednesday, November 13, 2013

Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3

The Pest analysis examines the outside(a) environment and the global factors that may contact a business. This provides a quick re placeation of the external pressures approach a business, and their possible constraints on a business. The P.E.S.T factors atomic look 18: political Economical Social Technology Political: This is concerned with how political developments, regionally and internationally might regard a businesses strategy. This can include legislation, such as consumer laws, ruler and the governments view of certain activities. An example of a political postulate that may affect Bling-Bling is Legislation this being the trade descriptions act. The counterchange Description Act 1968-prohibits dark or misleading descriptions of goods or services. Therefore this means it is illegal to include designs on the turn jewellery and advertise this on posters when these be not put on the jewellery itself. Also Bling-Bling can not devise that the beaded jewell ery is made out of metal when they atomic number 18 made from plastic, this is falsely describing the goods and misleading the consumers. If the law is broken at that place are consequences to face. If a customer has complaints about false advertise of the products they could notify the office of Fair Trading or the ad standards Authority. These authorities set up to monitor denote in the U.
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K it makes sure that advertisers confirm to the British engrave of Advertising and sales promotion Practise. This code stresses that all advertisements must be legal, decent, clean and truthful. This therefore means that Bling-Bling must jibe truthful and respect! able advertising, meaning from the market strategy elect include dead on target pricing, location of where the tie-up will be set up and times of interchange e.t.c. Legislation is important and must be abided by the business. For .e.g. if a new health and safety law came to propel that All jewelry shops must ensure their jewellery... If you want to get a all-inclusive essay, order it on our website: OrderCustomPaper.com

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