Sunday, May 5, 2013

Bajaj

Student Contributors: Prasoon Agrawal, Deepak Chourasiya, Ranjit Deka, Sourav Kumar, Ravi Sonthalia In a competitive environment, a factual amount of the management’s focus is directed at establishing their companies as the martplace leaders. In a concentrated manufacturing where 3-4 major imposters enjoy a large food market sh ar, much(prenominal) a problem bring to passs even much important. This article attempts to grade the powerful dodging that competitors should adopt to become market leaders, by taking the case of India’s deuce bicyclist industry. The recommendations are found on the analysis of Bajaj railroad car Ltd’s strategy in the be few years. Bajaj political machine is one of the oldest and the piece largest deuce wheel horse manufacutrer in India. In addition to lintel with fierce competition from other pseudos in the ii wheelwright element, it as well has to protect its market share from the impending onslaught of low price pocket-sized cars much(prenominal) as Tata Nano. property on to its postion in such a challenging market environment requires innovative strategies and kabbalistic understanding of consumers needs. The article analyses the two bicyclist market in India and Bajajs positioning therein. Based on the analysis, the article proposes the strategic options procurable to Bajaj.
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Two Wheeler assiduity: An Overview The Indian two-wheeler industry has witnessed owing(p) growth in the withstand few years. The market dynamics of the industry has substantially changed with a majority of the customers preferring bikes to scooters and mopeds. This is primarily due(p) to better fuel efficiencies, dynamics, looks and long product lives of motorcycles. The motorcycle segment constitutes about 81.5% of the two wheeler market in India1. It also contributes to three-fourths of the total exports in the two wheeler industry. confront 1 shows that Bajaj is the second largest player in this segment afterwards Hero Honda.If you want to dumbfound a full essay, suppose it on our website: Ordercustompaper.com

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